The 3 Major Marketing Benefits of a Responsive Web Design Website


We know that Responsive Web Design (RWD), in a nutshell, takes the costly and time-consuming task of creating several different versions of a website -- mobile, desktop, tablet -- and throws it out the window. It allows you to create one website that is compatible with any and every digital web device.

Not only is Responsive Design affordable and easy to maintain, it has several SEO benefits that traditional websites do not have. Here are some reasons RWD’s marketing benefits are reason enough to make the switch.

Same website appears in different mobile devices1. Keeps your content consistent across several different sites

With a Responsive Web Design, you don’t have to worry about updating several different versions of a website in order to keep the mobile, tablet and desktop versions consistent. Update one, update all. This increases the value of your site to visitors, and in turn, the search engines.

2. Prevents canonical issues and duplicate content penalties

RWD takes three sites and makes them one site. No longer will you need to place canonical tags on pages to prevent duplicate content penalties across your mobile and desktop versions. It streamlines your web design efforts and kills three birds with one stone.

3. Compiles all inbound links to one location

When a person searching on a mobile device plugs a URL into a mobile search engine, the desktop URL is often redirected to a mobile-specific URL. Inbound links (links to your domain) are seen as votes for your site by the search engines. The more inbound links your site has, the higher it will rank for various keywords related to said links.

The problem, however, is that mobile sites receive hardly any of the “link juice” earned by these inbound links because they have different URLs (and are accessed through redirects), and it results in lower mobile rankings. An RWD site fortunately has the same URL across all devices, which ensures that mobile, tablet and desktop rankings are all on the up and up.



Hi really nice and informative post.You shared some excellent benefits of responsive web design .Responsive web design is a set of techniques used in web development to make a the images and layout of a website flexible.Thanks for sharing such an informative post.
I like what you guys tend to be up too. This kind of clever work and coverage! Keep up the fantastic works guys I've incorporated you guys to blogroll.Garry
We are going to have to re-do our website in responsive for sure!
Hey Mitch, I have read your blog. I want to share some of my personal views about RWD. Responsive web design or RWD is a technique to web design in which a website is designed to provide a responsive viewing experience, easy reading and easy navigation across a wide range of devices such as computer, mobile, android, i-Pad etc. Hope my information will enrich your post. Thanks for sharing mate, Love to see lot from you.
yeah a responsive design is advance philosophy using traditional and light weight html and css to design a site. That thing search engine friendly and link juice holding at every inbound link, outbound link and you every got your traffic with plus points.
yeah helpful to understand the marketing point of view regarding responsive design. I am convinced....!
A faster and better user experience is why I love responsive web design.
We are going to have to re-do our website in responsive for sure! <a href="">tao of badass pdf</a>
Besides the SEO benefits it also helps to increase sales as well. I’ve got some blogs monetized by Amazon products. After changing the design to responsive the sales via mobile devices have increased drastically.
Good article post. I have read many article on responsive website design but I haven't came across about the concept multiple website same content, can be changed at same time etc. Good post must share with others....
While responsive web design is a good thing not having everything for every device off different code bases isn’t a bad thing. There are much more things you can do with a mobile device then a computer in your web design.



Mitch Holt
Internet Marketing Coordinator

Author and Volacci Internet Marketing Coordinator, Mitch Holt is a marketer that loves to write. You can reach him at or follow him @mitchholt

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