Greygoose.com: Luxury Brands Embrace Responsive Design
Cultivating an air of exclusivity is no longer sufficient for luxury brands to maintain their edge. Recognizing this, French vodka producer Grey Goose has created a new innovative online presence to engage their consumers. Built according to the brand's high standards for creativity, elegance, and quality, the new greygoose.com website couples parallax scrolling with responsive design to present Grey Goose content in a unique and innovative fashion.
- Brand positioning content with advertising creative and integrated celebrity video
- Searchable cocktail recipe list
- Scalable navigation/menu system
- Parallax scrolling and integrated video is maintained on different screen resolutions
- Responsive image swapping and dynamic background image display optimized for different devices
One the iPhone when you watch a video in the advertising section you become "trapped" in the video player and need to use the back button to exit back to the list of videos.
Built according to the brand's high standards for creativity, elegance, and quality, the new greygoose.com website couples parallax scrolling with responsive design to present Grey Goose content in a unique and innovative fashion.